Third World Improv x Open House: Love in the quarantine age

Griffey De Guzman

Third World Improv, the improv comedy group, drew more attention and raised more funds and donations through their shows in the Philippines.

Campaign details

Brand: Third World Improv x Open HouseBrand owner: Third World ImprovLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Music & theatreMedia channels: Livestreaming, Social mediaBudget: 0k

Executive summary

"Love In The Quarantine Age" is a special episode of local improv comedy group Third World Improv's online fundraisers – a unique twist to their ongoing series aimed to draw donations from their online viewers. Their beneficiary is an organization called Open House, which provides financial assistance to displaced live entertainment workers.

Though the group has done about a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands