Thinking inside the box

This article introduces three features on the future of television. It comments on the technological, marketing and ownership changes that have taken place over the past decade.

Thinking Inside The Box

 

For the past ten years at least it has been very clear that the big box in the corner of everyone's living room is going to see some changes. Technical change, above all, but also marketplace change, ownership change, regulatory change you name it, TV seems to be getting it. Not just in the UK, where it seems especially intense, but worldwide.

You only have to look through the last few years' Admaps to find all the themes; convergence, fragmentation, channel ownership and mergers, digital, interactivity, PVRs, time-shifting, zipping...

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