Thinking creatively about media
Joe Mandese
Recently, the Gunn Report released its 2006 rankings for media 'creativity', and for the third year in a row Omnicom's OMD unit was recognised as the most creative media shop in the world. While the term 'creativity' can be subjective in any field – especially media – Gunn's method is based on a quantitative point system derived from the number of creative-orientated awards each of the agencies won over the past year. The system isn't foolproof, but at least tries to utilise an objective process to measure a subjective variable. So it is probably...