Thinking About Magazines

Michael Bird

Discusses the use of market research in the magazine industry, arguing that it should be a continuous process rather than just used when in business difficulties.

Thinking About Magazines

Michael Bird  Thomson Information Services Ltd.

TOOLS OF THE TRADE: RESEARCH AND PROMOTION

Research: Machiavelli was right

It is a cliche of the market research business that research is only as good as the original interview,...

Learn more Get a demo