Think like the sun. A new perspective for sustainability and marketing effectiveness

Tim Love

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency.

Think Like the Sun

A New Perspective for Sustainability and Marketing Effectiveness

Tim LoveSaatchi & Saatchi, United States

INTRODUCTION

The evidences of environmental neglect and degradation are becoming more apparent to consumers. The early warning signs via increased media coverage, the obvious facts about world population increases and the projected needs our children will have, in just the next twenty-five years, are alarming. The environmental crisis our civilization is approaching is real. It is not a fanatic's nervousness or overreaction to timid hearts that should stir your soul to action. It is the simple economic call of the consumer....

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