Think like the sun. A new perspective for sustainability and marketing effectiveness

Tim Love

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency.

Corporate social responsibility
Environmental & social issues
Managing across markets
Strategy

Think Like the Sun

A New Perspective for Sustainability and Marketing Effectiveness

Tim LoveSaatchi & Saatchi, United States

INTRODUCTION

The evidences of environmental neglect and degradation are becoming more apparent to consumers. The early warning...

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