Think creatively to develop the big idea

This article argues that, as most in the marketing industry are looking for the next big thing, they must learn to nurture and encourage creativity and innovation by going through a few simple steps.

Think creatively to develop the big idea

Tom Tuke-Hastings All About The Idea

The quest for innovation requires a Big Idea. Getting the environment right to inspire creative thinking is crucial in this. And having come up with the idea, you need to sell

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