They Think it's All Over

Brinsley Dresden discusses the likelihood of celebrities winning legal battles with advertisers and describes a recent case when racing driver Eddy Irvine fought the existing law and won.

They Think It's All Over

Brinsley DresdenLewis Silkin

Some years ago, an electronics retailer made reference to a prominent politician in its advertising without her permission. She was quoted as describing this appropriation of her personality...