There's No Such Thing as a Perfect Poop: The Pull-Ups Potty Project
JWT, New York
THIS IS A STORY ABOUT
IMPERFECTION and poo and pee and toilets and potty-training. But mostly about imperfection, and a brand that flushed perfection right down the toilet.
When the perfect world of Pull-Ups Training Pants was threatened by parents who just wouldn't start potty-training, we recognized that we owed consumers more than just a great product for the crappy period of time that is potty-training.
By connecting an understanding of consumer insecurities to brand behavior that fed that insecurity, we set out to...