There is no such thing as loyalty

Stuart Evans

Stuart Evans, general manager of ICLP UK, argues that loyalty occurs only at an emotional level (and that repeat purchase is not loyalty, but merely consistent behaviour).

There is no such thing as loyalty

Stuart Evans

There is no such thing as loyalty. A statement sure to evoke a rebuke from companies dedicated to the development of points-win-prizes 'loyalty' programmes for their clients or customers. But should most of...

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