Then We Set His Hair On Fire

Phil Dusenberry

Discusses `insight' and its importance for creative advertising: how to enable great insights to appear, empower creative people, and distinguish between good and bad ideas.

Then We Set His Hair On Fire

Phil DusenberryBBDO North America

Innovations, concepts, ideas—the best ones start with a great insight; a nugget of enlightenment that unlocks an essential truth about a brand.

In the advertising business, a good idea...

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