Thematic analysis of observed interviewer misbehaviours: An audit approach

While survey research has expanded rapidly in recent times, little scholarly work has examined interviewer misbehaviour.


Interviewers are an inevitable cog in the data collection machine. This is especially so for face-to-face surveys where the interviewers need to secure respondents (e.g., contact and gain their cooperation, address any concerns), implement the survey design (e.g., set the rules, define the survey objective), and guide them through the survey (e.g., ask survey questions, probe and record answers). Given their pivotal role as a data collection agent, survey methodology has long recognised interviewers' impact on survey participation (Loosveldt et al., 2004; Pashea & Kochel, 2016), and more importantly, the quality of the collected data (Crossley et al., 2021;...

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