Posh Spice & Persil
The Value of Fame
Jeremy Bullmore WPP Group and Guardian Media Group
- 'Right from the beginning, I said I wanted to be more famous than Persil Automatic.'
Victoria Beckham, Learning to Fly: The Autobiography, 2001are almost as deceptive a stimulus as price and for much the same reason. A twoforthepriceofone, a banded offer of that new CD, the chance of a free holiday in the Caribbean: surely such bargains must lead to more sales and therefore be good for the brand? Maybe the first; but not necessarily the second.