The state of Australia’s automotive advertising market

This article outlines the media investment trends and consumer behaviours defining Australia’s automotive advertising market, the country’s single largest ad spend category.

The Australian media industry has the automotive sector to thank for the current state of its market, according to Jane Schulze, Managing Director at Standard Media Index (SMI): automotive brands are the number one spender in the local market.

"The Australian media should be very thankful for the competition in the automotive market because it's consistently one of the strongest performing categories within the SMI data. It's very rare for there to be any decline in auto ad spend," Schulze

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