The rebirth of comms: Why it's time to re-examine your strategy

Faris Yakob, co-founder of Genius/Steals and author of Paid Attention, explains how communication strategy needs to be reexamined in an age of programmatic fraud and non-viewable impressions.

Presented by:

Faris Yakob (co-founder, Genius/Steals and author of Paid Attention)

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