The rebates debate: Are broken client–agency relationships to blame?

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

The rebates debate: Are broken client–agency relationships to blame?

Stephen WhitesideWarc

American media buyers stand accused of pocketing rebates, reselling inventory at a mark-up, and withholding such information from advertisers.

Each of these...

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