The Paramount Network: Spike’s female-friendly rebrand

This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.

Early next year, Spike's cable and satellite channel will relaunch as the Paramount Network – complete with a new emphasis on premium content and the desire to move away from shows targeted primarily at men.

Viacom, Spike/Paramount's parent company,...

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