The four moments of experience: Streamlining the process of packaging development

This paper evaluates how elements of packaging design influence consumer evaluation and satisfaction using the Four Moments of Experience (FME) framework.


  • Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.
  • Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective...
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