The youth market - who/why/how

Summarises some findings from annual Canadian youth survey Trendscan, and from youth focus groups. Trendscan, in third year, is a national survey of 1200 12-19-year-olds.

The youth market who/why/how

Michelle ErskineYouth Culture Research

I'd like to share with you some insights into youth pulled from data collected from our annual youth survey Trendscan and from our youth focus groups. Trendscan is in its third year...