The Y2K Crisis for Marketing Managers

Anne Hagen

Marketing managers working in small companies, from 20 to 200 employees, face the challenge of broadening their technical skills in order to maintain control over their projects on a financial and managerial level.

The Y2K Crisis for Marketing Managers

Anne HagenThe McLean Group

Typically, marketing can be broken down into different categories such as PR/communication, design assessment, and market research. But now, with the information age upon us, an all new range...

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