The Worldwide Readership Research Symposium

Emma Hartley, from Australasia’s Colmar Brunton Media Solutions, reviews some of the papers delivered at the Worldwide Readership Research Symposium held in Cambridge MA, autumn 2003, and chooses her favourites.

The Worldwide Readership Research Symposium

Emma Hartley Colmar Brunton Media Solutions

If this article proves fascinating then adjacent advertising will benefit. So argued Rolf Pfleiderer of NFO Infratest InCom GmbH at the 2003 Worldwide Readership ...

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