The world's biggest brands

Identifying the world's biggest brands is a complicated process, but there are a number of global rankings released annually which try and achieve just that aim.

The world's biggest brands

Stephen WhitesideWARC.com

A number of global rankings are now released each year which seek to identify the most successful and valuable global brands. These include:

       

  • The BrandZ Top 100 - first published in 2005, this ranking of the top 100 brands is produced by Millward Brown, the Financial Times and Euromonitor, and is based on both qualitative and quantitative data

  • The Global Brands Scorecard - produced by Interbrand and Business Week,and now in its fifth year, this system identifies the top 100...

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