The world's biggest brands
A number of global rankings are now released each year which seek to identify the most successful and valuable global brands. These include:
The BrandZ Top 100 - first published in 2005, this ranking of the top 100 brands is produced by Millward Brown, the Financial Times and Euromonitor, and is based on both qualitative and quantitative data
The Global Brands Scorecard - produced by Interbrand and Business Week,and now in its fifth year, this system identifies the top 100...