The world of sports marketing in India: Looking beyond cricket

DDB Mudra Group's Rammohan Sundaram examines how cricket and the Indian Premier League have led from the front to transform sports into a marketable commodity in India.

Sports has been an inherent quotient that generates togetherness and emotions in a vast country like India where religion, language and caste have been dividing factors in a society that is now becoming progressive.

During an international sporting event, society tends to forget its divisions and stands united as one India. It could be any sport for that matter and it all started with hockey back in the 1930s and went on to athletics, tennis, golf and, of course, cricket.

Cricket wins the hearts of Indians

But zooming in on cricket, its impact on India and Indians cannot be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands