The world after CAWI. Are we at the threshold of a new era of research? Bots as a tool for data collecting

Play, a Polish telecommunications brand, addresses how new communication technologies, especially chatbots and voice assistants, can be used to gain knowledge about consumers.

Introduction

Our experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communic

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