The Woodland Trust: Growing the UK’s Natural Health Service

Conservation charity the Woodland Trust grew awareness of the Trust in the UK via a multichannel campaign that put trees at the heart of the climate crisis.

Executive Summary

This paper concludes with a simple, singular, memorable call to arms.

One that we repeat a lot in our advertising campaign.

And one that absolutely needs repeating. In word and in deed.

Plant More Trees.

Trees are good. We need more of them.

For the planet, for people, for wildlife.

Something so simple, it's a no brainer.

But this is a story of a lot of brain.

Multiple brains across agencies and client teams.

In fact it's barely a story about an ad campaign at all, incredibly successful as it has been.

That's because it's a story about...

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