This paper concludes with a simple, singular, memorable call to arms.
One that we repeat a lot in our advertising campaign.
And one that absolutely needs repeating. In word and in deed.
Plant More Trees.
Trees are good. We need more of them.
For the planet, for people, for wildlife.
Something so simple, it's a no brainer.
But this is a story of a lot of brain.
Multiple brains across agencies and client teams.
In fact it's barely a story about an ad campaign at all, incredibly successful as it has been.
That's because it's a story about...