The wisdom of aphorisms

Aphorisms are brief sayings containing snippets of wisdom in a memorable way. In brand advertising, they can be very persuasive.

The wisdom of aphorisms


I like aphorisms. Not for nothing are these compact little sayings the finest means of wisdom delivery known to mankind, in service since preliterate times to ensure the accurate transmission of ideas from person to person. So much so that you could even suggest that aphorisms are the original virals.

And they are pretty helpful in the brand advice business.

For account handlers they are of immeasurable help in getting people to do things that they might otherwise be disinclined to do. Ogilvy was a great aphorist, famous for suggesting to clients intent...

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