The Wine Society of India: Wine Mailers

The Wine Society of India wanted to draw members for its direct-to-consumer wine shipping program, but faced the challenge of national laws forbidding the marketing of alcohol.

The Wine Society of India: Wine Mailers

OgilvyOne Worldwide


Category: Retail/Direct SalesCountry where program ran: IndiaDate program started/ended: October 2006 - December 2007

Product Description: The Wine Society of India (WSI) aims to educate and promote the wine culture in India through its various educational and marketing programs. To promote enjoyment of good quality wines from all around the world, WSI has launched the Four Seasons Wine Discoveries Programme - India's First Wine Shipment Program.

Advertiser/Client Name: The Wine Society of IndiaMedia Channels: DirectMail


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