The Web Motivation Inventory: replication, extension and application to internet advertising

The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature.

The Web Motivation Inventory: replication, extension and application to internet advertising

Shelly RodgersUniversity of Missouri-Columbia

Qimei Chen University of Hawaii

Ye WangMissouri School of Journalism

Ruth RettieKingston University

Frank AlpertThe University...

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