Agency: Holmes and Lee, Toronto | Author: Not credited |
SMALL BUDGET GOLD
SERVICES GENERAL SILVER
The Weather Network
Executive Summary
The Weather Network is in an intensely competitive category. People get weather information from a number of different sources. With television as the lead source, every television station has its own weather report, and each tries to become a daily destination for the viewer.
The Weather Network has a strong forecasting producta categorydominator in factbut one that has been unknown and underappreciated by the general public. Audience figures were not attracting advertisers, and The Weather Network was not selling...