The Weather Channel Companies: Painted Faces campaign

Cynthia Tokumitsu

When it was launched in 1982 by the privately held media conglomerate Landmark Communications, The Weather Channel (TWC) represented a new concept—around-the-clock weather programming on television.

The Weather Channel Companies: Painted Faces campaign

Cynthia Tokumitsu

OVERVIEW

When it was launched in 1982 by the privately held media conglomerate Landmark Communications, The Weather Channel (TWC) represented a new concept—around-the-clock weather programming on television. Available on cable stations throughout the United States, TWC provided five-day national forecasts, warnings of dangerous weather, and reports on weather in Europe. Approximately every 10 minutes there was a brief rundown of local weather. There also were occasional specials, for example, a program on the effects of weather conditions on airplane crashes, and special updates on things such as skiing conditions. TWC employed...

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