Ascential's China Digital Business Summit was held in Shanghai in April with the theme of "Digital Energy Empowers New, Insights into the Future". The group’s e-commerce and digital smart solution brands, DZ, Yimian and Edge by Ascential, as well as trend forecasting agency WGSN and marketing think tank WARC, can be integrated in the “digital business integration” Under the framework of “device”, from the aspects of category growth layout, global operation, effective marketing and media launch strategy, one-stop connection of front-end market information collection, application of data to daily marketing decision-making and optimization, and review decision-making will ultimately help The...
The way to create explosive products is deep, and the development of new products requires a set of scientific steps
Traditional brands are aging, and new products and brands have sprung up, making the local market extremely competitive. Brands have to launch new products one after another at a high frequency to occupy the market, and new product strategies have become a new driving force for brand growth. However, brands have many difficulties in the actual new product development process, such as where to collect consumer pre-demand needs, where to find active places for consumers and plant grass, and how to better monitor and polish new products. In addition, the traditional new product creation model has various drawbacks, so a set of scientific steps must be established for the new new product incubation program in order to turn the new product into an explosive product and truly allow itself to grow.
