The Warehouse: Making Spending Small, The Next Big Thing

The Warehouse, a retail company in New Zealand, changed its ads and jingle to regain popularity amongst consumers.

Campaign details

Brand: The Warehouse Group Brand owner: The Warehouse Group Entrant company: TBWA New ZealandIdea creation: TBWA/New Zealand Auckland Market: New Zealand Sector: Department stores Media channels: Outdoor, Out-of-home, Print - general, Word of mouth, Influencers, KOLs, Video on demand, Online video, Public relations, Radio & audio, Social mediaBudget: 500k - 1 million

Campaign video

Creative assets

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