The Warehouse Limited: Get in on the secret part 2

The Warehouse Limited wanted to draw more male customers to its stores. Tapping its email database, the company sent offers to help men impress their special someone on Valentine's Day.

The Warehouse Limited: Get in on the secret part 2

Aim Proximity


Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 9th - 14th February 2009

Product Description: The Warehouse department store - NZ's largest retailer.

Advertiser/Client Name: The Warehouse LimitedMedia Channels: Direct MailOtherWebsite:


Marketplace Challenge:

The Warehouse is New Zealand's equivalent of Wal-Mart. With 83 stores nationwide, it provides low cost products across all categories to the masses. Valentines Day is a key date on all retailers' calendars, and one that is...

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