The Warehouse: Get in on the secret

The Warehouse wanted to attract more Valentine's Day business and build its database. Instead of the typical clichés, a campaign invited men to profit from a stunt that would impress their girlfriends and wives for free.

The Warehouse: Get in on the secret

AIM Proximity


Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 14th-24th February 2008

Product Description: Department Store - General Merchandise

Advertiser/Client Name: The Warehouse LtdMedia Channels: EmailWeb AdvertisingOtherWebsite:


Marketplace Challenge:

The Warehouse is New Zealand's equivalent of Wal-Mart. With 83 stores nationwide, it provides low cost products across all categories to the masses. Valentines Day is a key date on all retailers' calendars and is fiercely competitive to see who can shout the loudest...

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