The WARC Guide to working with creators This WARC Guide provides a summary of new thinking and best practice on working with creators. Marketing to Gen Z Brand identity & image Influencers, KOLs Marketing to millennials Local communities Collaboration & co-creation Driving innovation E-commerce & mobile retail Virtual & augmented reality Brand growth Brand management Digital media consumption Online video audiences Online video planning & buying YouTube Douyin/TikTok Facebook Instagram Social media audiences Social media planning & buying Media research theories & ideas Reach and frequency, recency Strategy