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The WARC Guide to effective packaging

Provides new thinking and best practice on effective packaging, from the WARC Guide.
  • Brand identity & image
  • Cause-related marketing
  • Corporate social responsibility
  • Environmental & social issues
  • Copywriting & slogans
  • Imagery & art direction
  • Personalisation
  • Driving innovation
  • E-commerce & mobile retail
  • Virtual & augmented reality
  • Customer experience
  • Design effectiveness
  • Packaging
  • Global
  • Neurometric research
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