The WARC Digital Commerce Index Report on Q4-2022

Provides marketers with a closer look at how Walmart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Walmart e-commerce and advertising network powers growth in FY 2022; but uncertainty looms for 2023.
  • Private label penetration has increased over 160 basis points over the 12-month period, while grocery and health and wellness sales, which have a lower margin than general merchandise, have increased by 330 basis points as a portion of Walmart’s sales mix.
  • Walmart’s global advertising business grew to $2.7 billion for the year, up 30%, mainly driven by 41% growth at Walmart Connect in the US....

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