The WARC Digital Commerce Index Report on Q3-2022

Provides marketers with a closer look at how Walmart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Walmart reported Q3 e-commerce growth of 16% (vs Q3 2021), fueled in part by a combination of preholiday shopping and consumer response to economic uncertainty.
  • In September, the retailer announced an enhanced omnichannel shopping experience to attract customers during the holiday season.
  • Walmart has removed some requirements for advertising against search keywords, while making sure ads that did surface were relevant to the products consumers were searching for.
  • Walmart has adopted a second-price auction in which an advertiser bids the maximum amount they're willing to pay, but the winning bidder only pays the price of the second-highest bidder....

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