- Target reported better-than-expected revenue and earnings, notwithstanding the fact that both were tempered by lower-than-anticipated profits during Q4.
- In the e-commerce space, Target shared that its digital comparable sales were up 1.5% in FY2022 and that same-day services, including pickup, drive-up and Shipt, expanded 4.3% in Q4 with same-day services now comprising more than 10% of total sales.
- Target plans to spend $100 million to expand its network of nine sortation centers across six states to speed up and lower the cost of delivering online orders, building at least six additional facilities by early 2026.
- Target’s...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.