The WARC Digital Commerce Index Report on TARGET.COM Q4-2022

Provides marketers with a closer look at how Target is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Target reported better-than-expected revenue and earnings, notwithstanding the fact that both were tempered by lower-than-anticipated profits during Q4.
  • In the e-commerce space, Target shared that its digital comparable sales were up 1.5% in FY2022 and that same-day services, including pickup, drive-up and Shipt, expanded 4.3% in Q4 with same-day services now comprising more than 10% of total sales.
  • Target plans to spend $100 million to expand its network of nine sortation centers across six states to speed up and lower the cost of delivering online orders, building at least six additional facilities by early 2026.
  • Target’s...

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