The WARC Digital Commerce Index Report on INSTACART.COM Q4-2022

Provides marketers with a closer look at how Instacart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Having put off the IPO that was to take place in 2022, grocery delivery pioneer Instacart has been working aggressively to expand its business beyond its consumer-facing marketplace app.
  • In October, Instacart launched a new service that allows customers to order same-day delivery for large items, including furniture and electronics.
  • Instacart’s Chief Marketing Officer Laura Jones has said, “We’re increasingly focused on becoming a retail enablement platform, offering technology to enable our grocery partners to bring that technology into their stores.”...

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