The WARC Digital Commerce Index Report on INSTACART.COM Q2-2022

Provides marketers with a closer look at how Instacart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • As the pandemic recedes Instacart has seen a softening in sales, but a devaluation has not deterred the company from introducing a new portfolio of services including custom storefronts, new warehouses and insights dashboards.
  • The WARC dComm IndexTM offers a way for brands to assess performance within their category and compare with their peers, with each brand indexed by its category performance, 100 being the maximum score, for its performance in each of five dimensions: Selection, Price, Organic Search, Paid Search and Content.
  • Brands currently winning on Instacart include Coffee Mate, Burt’s Bees, Tide and Kellogg’s....

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