The WARC Digital Commerce Index Report on AMAZON.COM Q3-2022

Provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Amazon’s 10.6% increase in Q3 2022 versus 2021 compares to Walmart.com’s 16% increase and relatively flat sales for Target.com (+0.3%), according to an analysis by Digital Commerce 360 of US Department of Commerce Data.
  • Amazon’s Q3 2022 numbers are inflated by Prime Day being moved to Q3 in 2022 from Q2 in 2021, resulting in a distortion of the quarter over quarter comparisons.
  • Third-party unit sales in Q3 represented 58% of total product sales sold through Amazon, the highest yet, and Amazon is continuing on a mission to create loyal selling partners....

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