The WARC Digital Commerce Index Report on AMAZON.COM Q2-2022

Provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Amazon reported its Q2 2022 revenue grew 7% to $121.2 billion, compared with $113.1 billion in Q2 2021.
  • The benchmarks that showed positive change across all macro categories were Selection and Paid Search.
  • Declining scores were concentrated in Price, where the declines were driven by increases in promotional discounts (greater promotional spending results in a lower score based on the assumption that stronger brands will find it less necessary to offer discounts)....

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