The WARC Advertising Outlook for Autumn 2008

Laura James and Stephen Whiteside

This article discusses the condition of the UK advertising industry in 2008 and 2009, based on the predictions of the Advertising Forecast, published in September 2008.

The WARC Advertising Outlook for Autumn 2008

Laura James and Stephen WhitesideWARC Online

The latest forecast for UK advertising expenditure for the next two years is a sobering read. Growth for total adspend, at current prices, is predicted to be just 0.3% for this year and next, according to figures in the most recent Advertising Forecast, produced by WARC for the Advertising Association.

These totals are down from predictions earlier this year of growth rates of 1.9% for 2008 and 2.6% for 2009 - largely as a result of declining consumer spending...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands