The visual language of global advertising

Chuck Young

Chuck Young identifies the limitation of language as being one of the biggest barriers to building a global brand.

Imagery & art direction
Global, multinational advertising
Managing across markets
Germany
Chile
Managing research projects

The Visual Language Of Global Advertising

What is one of the biggest barriers to building a global brand? The limitations of language. However, there is a solution and it lies in understanding how consumers around the world...

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