The virtues of consistency: Stella Artois

Phil Rumbol, Ben Sareen and Cathy Lewis

Stella Artois’ off-trade sales alone now make it the fourth largest grocery brand in the country, selling 33 pints a second.

The Virtues Of Consistency: Stella Artois

Ben Sareen and Cathy Lewis LowePhil Rumbol Interbrew Brands

Building a brand the early years 1976 1990

In 1976 Stella Artois was advertised only in quality press, targeting a niche product at a niche, upmarket...

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