The virtual sofa - wait marketing in Second Life

Diana Derval and Mario Menti

Previous research has shown that consumers are twice as receptive to communications while they are 'waiting' for something, such as a doctor's appointment.

The virtual sofa – wait marketing in Second Life

Diana DervalMarketing and Innovation at the University of Wales MBA/Robert Kennedy College, ESSEC Paris-Singapore Business School and Derval Research, Netherlands

Mario MentiSolutions Architect, Global...

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