The VIF Network: #UnExaminable

The VIF network, a charity, launched #UnExaminable with an emotional video to increase awareness of the use of virginity testing, mobilise the Romanian public to gather as much support as possible, and turn the tide of public opinion so that lawmakers and politicians were forced to change the law.

Campaign video: The VIF Network – #UnExaminable

Selected creative: The VIF Network – #UnExaminable

Credits

Agency: DDB BucharestCreative Director: Roxana NitaManaging Director: Roxana TampauManaging Partner: Roxana MemeteaSenior Account Executive: Andreea BoiangiuSenior Art Director: Ana Ramona TanasaSenior Copywriter:Alexandru Iliescu...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands