The Viewers are Zapping. Is the Methodology Keeping Up?

John Gill and Tony Twyman

To simplify reporting of TV peoplemeter audience data, it is usual to suppress channel switching events lasting less than 15 seconds, further reduced to a reporting unit of 1 minute.

The Viewers Are Zapping

Is the Methodology Keeping Up?

Tony Twyman Independent ConsultantJohn Gill Taylor Nelson Sofres plc United Kingdom.

INTRODUCTION

A feature of television audience measurement systems has been that they can collect far more data than can...

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