The value of party election broadcasts for electoral engagement: a content analysis of the 2001 British General Election campaign

Within the UK, party election broadcasts (PEBs) and party political broadcasts (PPBs) continue to be the only means through which parties can communicate directly with the electorate through TV and radio – as such, they are an important part of the political communication process.

The Value of Party Election Broadcasts for Electoral Engagement

A Content Analysis of the 2001 British General Election Campaign

Richard ScullionBournemouth University

Janine DermodyUniversity of Gloucestershire

INTRODUCTION

While scepticism still surrounds...