The Value of Fame: Posh Spice and Persil

Jeremy Bullmore suggests that brands, not superstars, are the true celebrities. He asks who really owns the brand and concludes that brands belong, not to marketing companies nor their advisers but are built in people's heads.

Posh Spice & Persil

The Value of Fame

Jeremy BullmoreWPP Group and Guardian Media Group

'Right from the beginning, I said I wanted to be more famous than Persil Automatic.'

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