Posh Spice & Persil
The Value of Fame
Jeremy BullmoreWPP Group and Guardian Media Group
- 'Right from the beginning, I said I wanted to be more famous than Persil Automatic.'
Victoria Beckham, Learning to Fly: The...
The Value of Fame: Posh Spice and Persil
Jeremy Bullmore suggests that brands, not superstars, are the true celebrities. He asks who really owns the brand and concludes that brands belong, not to marketing companies nor their advisers but are built in people's heads.
